Cruz Custom Homes is a vibrant home builder committed to achieving quality outcomes and satisfied clients. Building premier luxury homes within Calgary’s inner city communities, they strive to deliver an exceptional result that exceeds expectations.
When Cruz Custom Homes scanned the horizon in Calgary they saw the opportunity to help families own a home and it was a dream that they helped realize when they established Cruz Custom Homes. Today, almost 7 years later, President Danny Astete scans that same horizon and continues to seek opportunities in Calgary. What hasn’t changed over the years, is the company’s character. They still believe in the same values they believed back then – high quality work, personalized service, and honesty and transparency above all. “At Cruz, quality and customer service are the two items that we focus on,” says Astete. “We are in the process of becoming a Certified Master Builder and our goal is to build the best quality inner city or estate home possible. We work one on one with all of our clients and provide a true custom experience allowing our customers to build and design the home of their dreams. We find that many builders only offer a pre-drawn set of plans limiting their customer’s ability to truly create something unique. We start our design process from what the customer envisions and help guide the client though the process of building the home of their dreams. Our year end walk and inspection goes well beyond the industry standards to ensure our customers satisfaction.” As a true custom home builder, clients can approach Cruz with their own design ideas for their dream homes. However, the company also has featured plans that people can use as a starting point for their own design. Once a blueprint has been completed, Cruz has a streamlined process to make sure the experience is a positive one and ensure their client is guided personally through the pre-construction and selection process. Cruz Custom Homes are best described as having a traditional, timeless style. Step inside one of their homes and you’ll typically find rich woods, an expansive gourmet kitchen, and a luxurious ensuite. As a member of the Canadian Homes Builders’ Association Calgary Region and the National Home Warranty Program, clients can be assured that Cruz strives to make their clients’ dreams, ideas, and lifestyles a reality.
The team at Cruz Custom Homes consists of a close-knit group of highly qualified professional individuals that all contribute to the success of the firm. Danny understands the importance of choosing the right people to be part of their team, working hard to retain their employees for years to come. “Quality and customer service are key to both culture and our core values. We expect our spec homes and our custom homes to be something special that home owners can be proud of and we strive to maintain excellent and long lasting relationships with all of our customers.” Astete states. The energy, passion and enthusiasm the team at Cruz Custom Homes possess for building homes translates into quality service for their clients. One major key component the Cruz team focuses on is taking the time to really listen to their clients. “Our home was a labour of love from start to finish. We carefully selected our lot in our chosen community and started the process of meeting different builders. What we wanted from our builders was someone who would listen to us, who we could work with over the period of time it takes to build a house. We liked Danny and Paul immediately. They are both earnest, honest and trustworthy. Their crew also became a trusted part of the process. Our house is amazing and we love it more each and every day.” said Mel and Austin, satisfied Cruz customers. Clients want a builder who understands their needs and wants, asks the right questions, understands a buyer’s style and most importantly is responsive and considerate throughout the entire experience. With keeping these important factors at the top of the list, the Cruz team creates strong rapport with their clients and has maintained lasting relationships with families throughout the Calgary area. Building valuable and lasting relationships is also important to Cruz when it comes to their trades and sub-contractors – that’s the only way to ensure consistent quality and efficiency. Danny notes that a majority of the company’s contractors have been working with them for many years. “Our trades are key to our success, we have carefully chosen all of our trades and believe we have some of the best quality trades that can be found. All of our trades have been with us for years and offer amazing quality of work and always stand behind their product should an issues arise. Working with the same trades over and over again allow us to maintain the level of quality that we expect from all of our homes.” says Astete.
Cruz Custom Home’s company philosophy is deeply rooted in building stronger and healthier communities across Calgary through continuous support of regional and family care programs. This includes participating in The Calgary Home Builders’ Foundation (CHBF) Medicine for the Soul gala. Cruz Custom Homes was one of eight home builders who came together to help CHBF raise $35,000 to build a new dormitory for Easter Seals Camp Horizon.
QUALITY OVER QUANTITY
Moving forward, Astete says their goal is to continue down the path they are already on – they want to keep building high quality, customized homes with the result satisfied clients. As a result, he expects the company will continue to build on their already solid reputation. “We are continuing to expand in the inner city of Calgary as well as a few projects in Bearspaw and Springbank area and are closely looking at few of the estate area’s in some of Calgary’s upcoming and newer communities,” says Astete. Moving forward, Astete emphasizes that the company’s goal will not be to build more homes – It will be to build better homes. That will also include continuing to figure out better and different ways to exceed their client’s expectations.