With Winnipeg’s population experiencing steady growth over the past ten years due to numerous job opportunities, an affordable cost of living, and cultural activities; the challenge to develop housing solutions is a priority. A well-respected Winnipeg-based company has accepted this challenge, and has stepped up to provide a solution as an industry leader.
Comprised of three primary entities, Ventura Group of Companies is not only renowned for specializing in building custom homes, but are also well respected for a number of related endeavours; including land acquisition, planning and development, and condominium developments in Manitoba. The client-focused organization prides itself on being accessible to its customers. Ventura incorporates processes and systems that add value and cost-effectiveness to each project. Ventura Group of Companies was founded in 1991, and brings together years of industry experience through its executive management team, which includes President, Cliff Penner, General Manager, Glenda Sobie, Assistant General Manager, Arin Comack, Vice President of Land & Condominium Development, Tim Comack, and Director of Multifamily Development, Jonathon Freed. The Ventura team shares a vision that serves as the foundation for the homes they build and the lasting relationships they create. “Our company is driven by our goal of creating a great customer experience for our purchasers – through the planning, construction, and warranty stages – and delivering high quality homes at affordable prices,” says Glenda Sobie. The home building industry is, by its very nature, dynamic and challenging, due to constant advancements in design, changes to building codes, and ever increasing energy-efficiency requirements. However, working together with their trades and supplier partners, Ventura is able to ensure the best possible value for its purchasers. “Since we are one of the largest builders in the province, we are able to negotiate with our suppliers, trades, and partners in a continual effort to deliver better value to our customers. Relationships are central to our success, and we are proud of the many long term relationships we have forged over 20+ years in business,” says Sobie. Their experience has taught them that a conscientious investment of time into each home makes a difference. This mantra of Ventura’s is well known and is certainly a key ingredient to the company’s success. The Ventura team weighs heavily on their core values and strives to surround themselves with like-minded business partners; ensuring that each value is intrinsic to the creation of each and every new home.
WELCOME HOME TO VALUE
Ventura’s Custom Homes division has over 75 plans to select from and has a very distinct approach when it comes to building a custom home; their philosophy is based on the principle of ‘Welcome Home to Value.’ This ideology is rooted in the concept that each space in a home should be an authentic representation of the client family, designed to complement each family member’s unique present and future lifestyle needs. “Value is the Ventura Difference. At Ventura Custom Homes, value is achieved through continually striving to achieve the perfect balance between price, terms, quality and service, states Assistant General Manager, Arin Comack. “We understand that buying a new home is a big decision. With flexible financing options and shorter construction timelines, we make it even more affordable and faster for our clients to build their dream homes. Our commitment to quality continues after possession so Ventura homeowners can have the peace of mind they deserve. After all, value is more than just price, it is the satisfaction of knowing they made the right decision,” says Comack. As a critical first step in the process, a knowledgeable Ventura sales agent will meet a prospective client in one of their many show homes. “Our agents work with the client to determine their budget, the type of home they would like to build, the size requirements their family has in terms of bedrooms, square feet, etc., and then match these criteria to one of our many plans,” says Comack. After determining a suitable lot within a subdivision, and the home model that matches the client’s needs, Ventura’s agents assist their client with any changes or upgrades they wish to implement that will determine the price of the new home upfront, so the price is always transparent, and the plans are designed to satisfy the customer’s needs. This type of efficient pre-planning is critical in creating a great customer experience because it puts the client in the driver’s seat. “Our clients are able to make almost any changes they want to make, to any of our plans”, says Sobie, “which is one of Ventura’s most unique offerings.” Unlike many other volume builders, Ventura Custom Homes’ proprietary production system allows for major plan customization, while still maintaining among the most efficient production timelines in their industry. “By allowing our customers to make plan changes, we are able to deliver value on a higher level; not only do we deliver a high quality home at a very fair price, we give our customers exactly the home they want and need for their unique lifestyles,” says Comack. At Ventura Custom Homes, value isn’t just a word, it truly is the cornerstone of their business.
BUILDING COMMUNITIES WITH VISION
Ventura’s Land Company isn’t just about getting the job done, it’s about getting the job done right the first time. Due to the fact that land development can have many unpredictable outcomes in the course of its life cycle, the key to success is in the research, planning, partnering, and communication. “Ventura Land Company has over 50 years of collective development and management expertise within our development team. We have a proven track record of creating desirable and marketable development opportunities. Thanks, in part, to our strong relationships with builders and industry partners, we are able to facilitate the sale of this land and maximize value,” says President Cliff Penner. “Ventura Land Company also plays an integral part in the review and assessment of new markets, target areas, and due diligence activities on specific parcels of land for our partnerships and investors. We have a breadth of knowledge and access to expertise that enables us to identify new opportunities,” he states. Ventura is clear about how projects are executed. The first part of the process is to do a feasibility study on the land. This process looks at municipal zoning issues, potential servicing issues, planning, and includes researching municipal planning documents that may affect the subject land. The next step is to find the balance between the vision, feasibility, market demand and what it will practically cost to bring it into reality. “By offering a complete range of planning, development and project management services, Ventura Land Company has the depth of experience required to seamlessly take raw land through the pre-planning, entitlement, approval and construction processes,” says Penner.
They are big believers in the Winnipeg Capital Region, and the value customers obtain buying a building lot outside the City. La Salle, Manitoba is a focal point for Ventura Land Company, with three major subdivisions in the works at various stages. Kingswood South is a high end gold course subdivision, situated between the La Salle River and the Kingswood Golf and Country Club. With enormous estate sized, fully serviced building lots, and a serene setting, in a tucked away enclave within the Town of La Salle, customers enjoy quiet and peaceful surroundings amongst stately homes. With lot averaging 100 ft. wide and measuring up to 450 ft. deep, families have more than enough room to grow and play in their own yard.
Ventura’s Prairie View subdivision has been a successful endeavour for over 8 years, with the latest stage – Prairie View Lakes – taking shape south of Fourth Avenue. The successor project to Prairie View Park, which is now finished, Prairie View Lakes takes community design to the next level in La Salle, MB. With over 20 phases, miles of walking trails and acres and acres of park spaces & meeting places, Prairie View Lakes will become the central focal point for residents in the Town of La Salle, MB. Offering two huge oversized lakes as the central focal point in the subdivision, Prairie View Lakes also takes planning in the Town to the next level. The community will offer housing options for every stage within the housing life cycle, with condominiums, laneway style homes, front drive lots, park lots, pond lots and commercial amenities being planned, there is something for everyone here. “Prairie View Lakes is a master -planned community, just like anything you will find in the city, except the lots sizes and side yards between homes are considerably larger, giving a much more open feel with plenty of privacy for families.” says Comack.
Meanwhile, in Stonewall, Manitoba, Ventura Land Company is working on Quarry Ridge Place, a 131-acre master-planned subdivision with 15 phases, with a combination of 600 single-family, duplex, apartment and seniors’ housing units. The Quarry Ridge development is expected to double the current population of Stonewall in the next 15-20 years and Comack is pleased that the Town of Stonewall and Ventura Developments reached agreement parameters that were mutually beneficial. “The Town of Stonewall worked tireless with Ventura for over 5+ years to craft a development that was beneficial to the Town and still economically affordable to the purchasers. We worked diligently with the Town to ensure that we met their needs and at the same time found ways to ensure affordable building lots could be brought to market,” Comack states. “The Town understood our desire to keep building lot prices down in order to stimulate momentum for the project and create a viable opportunity for families to build a home. They also understood that attracting young families and growing the town 100% over 15 years meant we would have to work together with an eye towards a win-win, long-term agreement. Due to the fact that we use some of the best professionals in the industry, the Town was able to rely on some very in-depth expertise and experience to ensure that Quarry Ridge Park would be a success for everyone,” states Comack. Quarry Ridge Place will provide the very best of location and design, while fusing city and country living. Comfortable and private, the community will incorporate modern innovation enveloped in the style of sophistication. Year-round, they will enjoy being within close proximity to a wide variety of dining, shopping, entertainment, cultural and sporting attractions. Ventura is focused on creating a vibrant look and welcoming atmosphere that adds lasting value to the community.
Situated minutes from Winnipeg in Dugald, Manitoba, Wheatland Park has all the amenities and open spaces that clients are looking for. With Phase 1 and 2 of single family lots and duplex-bungalow condominiums already sold out, Phase 3 of the 6 phase subdivision will host 44 single family building lots that provide the very best of location and design. “Wheatland Park will be a 185 lot subdivision complete with walking trails, green space, and right adjacent to a French immersion school and huge community club that features an outdoor rink and skateboard park,” says Comack. “We think young families will really get excited with the option to live so close to everything both Winnipeg and Springfield has to offer,” he states. Within walking distance of the Springfield Sports Complex and Springfield Library, Wheatland Park is geared toward clients looking for a safe and peaceful environment in which to raise a family.
CONDOMINIUMS DONE RIGHT
Among its large portfolio of condominium development projects, several stand out for Tim Comack, Vice President of Development, as particularly noteworthy. The sold-out Village Junction Condos is an exclusive 4 storey, 36 unit condominium, that offers luxury living and amenities at affordable prices. The Village Junction has a prime location at 369 Stradbrook Avenue, in the heart of Osborne Village, steps from Osborne Street – named ‘Greatest Neighbourhood in Canada and Greatest Street in Canada – something that adds cache and sustainability to the overall desirability of the site. Residents will enjoy being immersed in a vibrant community, while maintaining access to the amenities of city living and easy accessibility to other points in the city, something few locations can offer. Suites range from one-bedroom-plus-den and two-bedroom units, and range in size from 770 square feet to 1,000 square feet. “The Village Junction was appealing to buyers because it offered an affordable new condo option in an exciting area that wasn’t being offered. The price point was attractive to millennials and the price was within their budget – $209,900 to $299,900,” says Jonathon Freed, Director of Multifamily Development “We included a lot of high quality finishes in each unit with large designer island kitchens, woodgrain thermofoil cabinetry, 9ft. painted smooth ceilings, 4-inch modern baseboards and 3-inch modern casings, over-sized tri-pane windows, an STC rating of over 60+ between suites, Grohe plumbing fixtures, huge oversized walk-in closets, oversized balconies, stainless steel appliances, and many other high quality finishes, with 3 great colour options to choose from,” he says. Ventura also provided tremendous value in its upgrade packages, and passed on their volume discounts via aggressive pricing; resulting in over 90% of the purchasers electing to upgrade their suites – from engineered hardwood floors, granite countertops, under mount sinks, tile back splashes and bathroom floors, appliances upgrades, etc. “We did very thorough market analysis, and watched as greenfield development continued to proliferate all over the city. The developments that Tim and I always gravitated toward were the innovative infill projects. We were fixated on creating fully functional and efficient floorplans, but adamant on designing an innovative building that people would be proud to call home for years to come. The Village is where everyone wants to be”, adds Freed.
Located on River Ave and Donald Street, in the heart of Osborne Village, a new urban vision takes shape. Rich in history and culture, 24Seven Condominiums is a four storey structure that creates a modern visually structured façade that blends urban chic with sophisticated style. The architecture is clean and sleek as it gently soars skyward, ultimately creating the defining point for an extraordinary new community. Launching in the spring of 2016, 24Seven Condominiums will offer 48 units of unparalleled value for consumers, while also providing a lifestyle option not often available in Winnipeg. Adjacent to the new Mayfair Recreation Centre and within walking distance to every amenity in both Osborne Village and Downtown Winnipeg, 24Seven is one of the best locations in the city when it comes to convenience.
Anchored within the Prairie View Lakes subdivision in La Salle, Manitoba, Ventura presents another exciting project, with Prairie Place. This bare land condo project will be the ultimate home choice for buyers who are looking for affordable, convenient, country-style living in an exceptional location. Residents of this rich and storied town will find themselves surrounded by an abundance of first-rate amenities, including the La Salle Community Centre, schools, restaurants, and much more. Offering various styles to choose from, Ventura will present numerous home sizes and pricing options that are sure to suit an array of lifestyle needs. “Prairie Place is a first-of-its-kind project in La Salle, Manitoba. It offers 42 ft wide lots that measure 108 ft. deep, along with eight different elevations and ten different exterior colour options to choose from. It won’t be your typical condo project, as each home will be a single family, detached two -storey home, and customers will be able to select from four different floor plans, ranging in size from 1215 sq ft. to 1550 sq ft.,” says Freed. “The plans are all 3- bedroom with 1.5 or 2.5 baths and will offer a detached 2-car garage. We took the same approach with finishes as The Village Junction, ensuring we are able to pass on savings to the consumer, while offering attractive upgrade packages to choose from and customization across a broad spectrum – Starting at $269,900 (land and net GST), there is simply no better value found for a single family home in Winnipeg’s Capital Region,” says Freed. Diversified in its appearance, these homes will be designed with an architectural flair in mind and will be engineered to enhance value and plenty of appeal to the community.
FROM GRASSROOTS TO DREAMS
The Ventura Group is unique in their industry; they believe that building excellence rests not only on bricks and mortar – but also on a strong foundation of quality relationships with committed staff, expert tradespeople, quality suppliers, and most importantly, valued homeowners. Every homebuyer deserves the highest degree of professional service throughout their homebuilding experience. It’s not just the quality of your home that makes the difference – it’s the quality of the builder. As part of their continuous improvement plan, the Ventura Group will continue to expand and is committed to constantly growing and improving in every facet. “The Ventura Group will continue to develop communities and build high quality homes at affordable prices with new innovative designs and energy efficiency. We will continue to focus on research and development in an effort towards continuous improvement and collaboration. The Ventura Group strives to ensure ‘Value’ is the cornerstone of all our product offerings and takes great pride in ensuring our customers see the advantages of choosing to work with our organization”, says Ventura President Cliff Penner.