Movember’s Construction Challenge: Building a healthier future for Canada’s workforce
Uniting the industry for mental health & suicide prevention, prostate cancer, and testicular cancer.
SOURCE: Movember Canada
The construction industry knows what it means to work together to get the job done — whether it’s building a tower, solving problems on site, or pushing a project across the finish line. But there’s one challenge we can’t ignore: the health and wellbeing of the people who power this industry.
Across Canada, men face serious health risks that often go unspoken about or undetected. With over 85% of the construction workforce being male, this isn’t just a health issue — it’s a workforce issue.
• 3 out of 4 suicides in Canada are by men
• 1 in 8 Canadian men will be diagnosed with prostate cancer, and 1 in 30 will die from it
• Testicular cancer is the most common cancer in young men aged 15–39
• Construction workers face higher risks of stress, burnout, and mental health challenges compared to other industries
That’s why Movember and Canada’s construction industry launched the Movember Construction Challenge — a 30-day campaign each November that blends friendly competition with life-changing conversations about men’s health.
A Growing Movement
In 2024, more than 100 workplace teams and 1,400 Mo Bros and Sisters across Canada’s construction sector joined the challenge, raising nearly $1 million for Movember’s work in mental health, suicide prevention, prostate cancer, and testicular cancer.
Ledcor took home the coveted national trophy, a testament to their leadership and commitment to driving conversations and change across the industry.
And it’s not just about fundraising — it’s about shifting culture. As Kevin Hatch, Co-owner and President of Twin Lions Contracting, puts it:
“Twin Lions has been a champion for Movember and mental health for over 8 years now. In the construction industry, there is a disproportionate number of men who struggle with their mental health. Too many of our colleagues, coworkers, and friends have been affected, so let’s stand up as leaders in this fight — together.”
Why It Matters for Your Workforce
Beyond the dollars raised, the Construction Challenge arms employees with the tools and confidence to take action for men’s health:
• How to spot early signs of prostate and testicular cancer
• When and why to reach out for mental health support
• Practical tools for checking in on coworkers, friends, and family
• Confidence to have open, stigma-free conversations on site and in the office
How to Get Involved
Joining is simple:
1. Rally a company team and sign up at Movember.com
2. Go head-to-head with peers across Canada’s construction industry
3. Take part in workplace health talks, toolbox sessions, and the Construction Ambassador Program
4. Compete for the coveted Construction Challenge Trophy and national recognition
The Movember Construction Challenge is more than fundraising. It’s about building a healthier, stronger industry — one where workers feel supported, conversations flow, and men live longer, healthier lives.
If your company is ready to step up or you’d like to learn more, contact Tyler.Watkins@Movember.com.